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ESPN / WNBA DEAL

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The WNBA and ESPN continue their long relationship and expand and strengthen the power of both the league and the sports programming world leader.

The deal will extend ESPN’s relationship with the league to 26 years, dating to the WNBA’s inaugural season in 1997.

The WNBA also unveiled its new logo when it renewed its contract with ESPN on Thursday.

The new agreement allows up to 30 live games to be televised each season on ABC, ESPN, ESPN2 and WatchESPN, including coverage of the playoffs, draft and All-Star Game.  In addition, for the first time, ESPN will telecast the WNBA draft in prime time at 8 p.m. ET April 15.

“This strengthens ESPN’s commitment to the league and helps solidify us as the home of women’s sports content,” Skipper said. “We want to be active participants in growing the league.”

In the new logo, our Swin Cash said it best, “the logowoman represents so many things to me,” Cash said. “It is a symbol of strength, growth and leadership … like our players, the woman in the logo is sleek, smooth and ready to ball.”  Swin new logo

Those doubting the strength, stability and longevity of the WNBA can take solace in this partnership further strengthening the league and pushing it forward for many years to come.

Opening Night 2013

 

 

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